ABOUT US

At iWear, we’re more than just a brand — we’re a community fuelled by passion and driven by a love for all things motorsport. Born from the success of iTyres, which we established in 2017, iWear was created with one simple goal in mind: to bring the finest in motorsport-inspired apparel to the Australian community.

Our journey began with a dedication to not only sell high-performance 4WD wheels and tyres but to create lasting relationships with our customers. Providing personalised service and nurturing a sense of belonging has always been at the heart of what we do. For us, this is more than just a job; it’s a lifestyle. We live and breathe motorsport, and our pride comes from seeing our customers embrace the same passion for adventure, performance, and freedom.

With deep roots in the moto sport industry, we saw an opportunity to extend our love for the culture into the world of apparel. In 2024, we launched iWear to deliver premium quality, motorsport-inspired clothing that speaks to those who share our love for speed, style, and adrenaline. We’ve partnered with some of the biggest and most iconic brands in the industry — including Hoonigan, Fuel Off-Road, KMC, Rotiform, and more — to bring you apparel that matches your drive and passion.

Whether you’re tearing up the track, cruising off-road, or simply living the lifestyle, iWear is here to provide you with the gear you need to show the world your style and love for motorsport. Join our growing community of enthusiasts, and let’s celebrate the adventure together.